Choosing the Right Channel for the Right Message

Your families are bombarded with information in weekly emails, reminder texts, social posts, app notifications, and more. From time-sensitive alerts to driving excitement for re-enrollment, let’s explore how to deliver each message in the right place at the right time, instead of posting everything everywhere. We’ll cover subject line strategies, image choices, how to keep recurring messages fresh, and how to communicate with staff, many of whom prefer text and Snapchat to email. After small group conversations and workshopping, you’ll leave with a fresh matrix for deciding what goes where, plus tips for leveraging underused tools like apps, countdown clocks, and content “takeovers” during the off-season.