How Thoughtful AI Use Strengthens Camp’s Core Mission

AI is changing how families find, evaluate, and choose camps, and the pace isn’t slowing down. This session gives you practical, experience-backed guidance on building AI policies, adopting tools safely, and making the operational changes worth your time right now.
We’ll also break down the bigger shifts ahead: why traditional SEO is losing ground, what GEO (Generative Engine Optimization) means for your camp’s visibility, and how generative technology will shape family expectations before they ever reach your website.