Authenticity Wins: Actionable Social Media Strategies to Grow Your Camp Community

Aaron Bloomfield, founder of Summer Camp Connect, the worlds largest online summer camp community, has generated over 70 million views across social media in the camp industry. In this session, he shares proven strategies for leveraging genuine, story-driven content to strengthen camp culture, engage alumni, and attract new families. Drawing from direct feedback from thousands of campers, counselors, alumni, and directors, Aaron reveals how authentic storytelling and community-centered content can bridge generations, showcase camp traditions, and spread the magic of camp year-round.
Most importantly, attendees will walk away with actionable strategies they can implement immediately without big budgets, marketing degrees, or complex tools required. Learn how to turn summer 2026 into a marketing engine, driving year-round connection, stronger communities, higher enrollment, and more effective staff recruitment.