Beyond the Sales Pitch: Communicating the True Camp Experience to Today’s Staff

More staff than ever are arriving at camp feeling misled about what the job truly entails. Some leave early in the season, or never show up at all, because what they were “sold” during recruitment doesn’t match the reality once they’re on site. We see international staff requesting transfers and domestic staff ghosting before or during orientation, or quitting once campers arrive.
Discover strategies to close this expectation gap through intentional communication during the hiring and onboarding processes. Learn how to clearly convey the full camp experience, from daily rhythms to real challenges, so staff arrive prepared, engaged, and ready to fulfill their commitments. These actionable approaches will help reduce early turnover, build trust, and strengthen both short- and long-term staff retention.