How to Adapt Marketing and Sales Strategies to Attract and Enroll Children from Non-Traditional Camp Families

In this Dining Hall, we will lead a conversation focused on how to market and sell camp to “non-traditional” camp families. Non-traditional camp families are made up of families with parents who did NOT attend camp, families who come from areas in the United States or abroad that do not have camp at all, and/or families who live in neighborhoods where it may not be the norm or part of the culture to send children to camp. We will discuss aspects of the marketing plan, inquiry follow ups and the camp tour that must be adapted if we wish to communicate effectively with families new to the camp world.