The 2026 Camp A.I. Census: How Camp Operations, Marketing, and Programming are Actually Using AI

Every camp leader is being flooded with AI tools promising to “revolutionize” the summer—but how do you tell the difference between a high-value asset and a generic commodity? Drawing on a specialized survey of the camp industry, this session reveals the results of the first-ever “Camp AI Census.” We break down usage by role (Operations, Marketing, and Programming) to identify where AI is truly overdelivering and which is just a flavor of the day. You will learn to identify “Sticky” tools—those that integrate deeply into your camp’s unique DNA—versus “Commoditized” tools that are easily replaced by free alternatives. Attendees will leave with a clear roadmap to prioritize their tech spend and a blueprint of the 2026 “Must-Have” Camp AI Stack.