The Parent Perspective: Understanding Families’ Summer Choices in 2026
March 12, 2026 @ 10:15 am - 11:15 am
Every summer, parents face a growing menu of choices for their kids, including travel sports and specialty programs to traditional day and overnight camps. In this data-driven, story-filled session, Dan unpacks what families are signing up for, what influences those choices, and what this means for camps looking to stay relevant. We’ll explore the role of cost, convenience, safety, reputation, and location in a parent’s decision-making process. We’ll uncover opportunities for camps to better connect with today’s families.