Why Families Choose You (and Not the Camp Down the Road)

Families don’t just choose a camp, they choose a story they believe in. When every brochure promises fun and friendship, what sets your camp apart is how clearly you communicate its identity. This session will introduce a simple, practical framework to transform everyday camp features into brand-defining meaning that families remember. You’ll leave with tools to help parents quickly see why your camp is “the one” and feel confident choosing you over the competition.