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SUMMARY:The No-Sweat Marketing Plan
DESCRIPTION:You already sweat enough at camp\, let’s not add to it in the off-season! Stop overthinking and start marketing smarter. In this interactive\, fast-moving session\, you’ll learn how to create a clear\, values-driven\, actionable marketing plan in minutes\, not months. Together\, we’ll map out realistic goals\, define your target audiences (and the people who influence them)\, and build a customer-centered strategy that drives enrollment and engagement. Whether you’re a seasoned pro or new to marketing\, you’ll walk away with a practical plan you can put to work the moment you return home.
URL:https://tristatecampconference.com/event/the-no-sweat-marketing-plan-2/
LOCATION:Room 418
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SUMMARY:Choosing the Right Channel for the Right Message
DESCRIPTION:Your families are bombarded with information in weekly emails\, reminder texts\, social posts\, app notifications\, and more. From time-sensitive alerts to driving excitement for re-enrollment\, let’s explore how to deliver each message in the right place at the right time\, instead of posting everything everywhere. We’ll cover subject line strategies\, image choices\, how to keep recurring messages fresh\, and how to communicate with staff\, many of whom prefer text and Snapchat to email. After small group conversations and workshopping\, you’ll leave with a fresh matrix for deciding what goes where\, plus tips for leveraging underused tools like apps\, countdown clocks\, and content “takeovers” during the off-season.
URL:https://tristatecampconference.com/event/choosing-the-right-channel-for-the-right-message-2/
LOCATION:Room 418
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